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FMCG |
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Telecom |
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Automobile |
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Durables |
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Banking & Finance |
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Retail |
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Agri input |
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Others |
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2. Are you willing to reach rural or you are already present? |
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Yes, I have significant presence in rural |
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Yes, I have reasonable presence but want to reach out more |
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Yes, I have little presence and I want more reach |
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No, I do not have presence at all, want to enter rural |
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3. What is your promotion/advertising budget for rural market? |
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Less than 1% of total revenue |
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Between 1-2% of total revenue |
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Between 2-3% of total revenue |
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Between 3-4% of total revenue |
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If more, please specify |
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4. In case you have separate entity for your brand promotion and out reach in rural area, is it: |
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In-house (Diverse) |
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In-house (Dedicated) |
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Out sourced (diverse) |
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Out sourced (Dedicated) |
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5. Are you satisfied with the results and returns of them? |
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Highly Satisfied |
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Very Satisfied |
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Satisfied |
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Not Satisfied |
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6. According to you, what seems to be the problem with rural? |
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Poor understanding of Rural mass |
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Inability to relate with socio-economic profile of rural customers |
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Limited or no grass root reach |
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No authentic research possible or done by them |
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Others |
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7. On the scale of 1-4, please rate following rural promotion activities. |
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Rural Events (Like District level 2 day exhibitions) |
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Manpower Deployment |
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Rural Promotions (Like Brand
Research,
Road Shows, Customized
Events,
Brand Promotions and Direct
Marketing) |
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Direct Marketing |
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Others |
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8. Currently, what kind of promotion you prefer/choose for your brand? |
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Road show |
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Road show 1 |
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Haats |
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Launches |
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Sponsorship |
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Direct Marketing |
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Others |
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9. Which are the current medium other then rural agencies that you consider effective? |
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In-house agency |
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Man power deployment |
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Tie-up with local level organizations |
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Others |
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10. In your opinion, which state are the most lucrative rural markets for your brand/purpose in descending order? |
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1. |
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2. |
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3. |
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4. |
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5. |
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11. What are the hurdles so far associated with these markets? |
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Cost factor |
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Supply chain distribution |
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Complex consumer behavior |
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Execution |
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Others |
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12. What do you think will be the best option to over come these hurdles? |
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Rural promotion to be handled by specialized agency. |
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By other means
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If other specify |
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13. In your opinion, what are the expectations a rural marketing agency should stand upon on priority basis? |
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Should have grass root presence |
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Should be Cost Effective |
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Should be able to market, promote
and survey at the same time |
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Should suggest about product and strategy |
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Should be able to understand rural people |
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CLIENTS 
